Everyone loves to pamper themselves once in a while, whether it is through a massage, a specific nail treatment, or a relaxing spa experience. It goes without saying this trend is becoming increasingly more prevalent as the idea of wellness is really beginning to resonate with people.
Looking back, the traditional way for a person to find a spa experience would be to simply walk in into any salon they find on a street. And while this is still a popular way of doing it, many business owners are shifting their attention toward the digital world. Website management has advanced enormously in recent years – letting spa salon owners and freelance beauty professionals establish an online presence for their services.
In fact, if you combine a website with a combination of local SEO (Search Engine Optimization) and social media promotion – you might surprise yourself with how many more clients you can get from online bookings alone. In short, it’s a no-brainer for any business owner to establish a strong digital presence.
Using WordPress for Beauty Salons & Spa Parlors
WordPress is the best choice for such businesses because you can do more than just create a good-looking website. With WordPress, you get access to dozens of plugins and tools that have been tailored toward managing bookings & appointments. In particular, you can dedicate entire pages to testimonials, video reviews, but also blog posts that you can further use to promote your own products, and also the products that you’re affiliated with.
But it doesn’t stop there either, with WordPress you get:
- Great SEO. With just a few plugins, your website can be easily optimized for both local and global SEO. This gives you an opportunity to attract organic new customers to your business.
- Easy to work with. There is no such thing as problems with WordPress, if something goes wrong you can rest assured there is a solution available for it online.
- Fantastic themes. WordPress offers an enormously large directory of premium website designs. And many of them can be compared to the quality of professional design services. This article will highlight some of the best themes you can get for a beauty salon or your spa business.
And, in putting together this collection, we also took into consideration things like the current trends for beauty salon websites. Furthermore, each theme has been tested for best practices such as responsive design, good performance, and general functionality. The goal isn’t just to have a nice website layout but also features that put you in the driver’s seat of all the decision-making.
One of the key elements of beauty & spa websites is the ability to talk about your services in great depth. Specifically, be able to do so through design elements such as featured boxes, testimonials, and video elements where applicable. And this is precisely the foundation upon which the Glow theme is built.
With Glow, you can not only talk about the services you provide but also put in the spotlight the people that work at your parlor. Additionally, with this theme, you have the ability to create a professional footer, where you can list your business hours and other important details.
And, for the header, you’re able to tap into a native mega menu navigation panel. This feature will help you highlight all of the great services that your salon provides. It has been designed to work across desktop and mobile devices alike, so you don’t need to fear losing out potential customers.
The Biagiotti theme is a nice blend of two concepts – a design for beauty services, but also beauty products. So, whether you wish to focus on one specific purpose or combine both – this theme offers not only the appropriate design structure but also features to help you set everything up properly.
From the custom admin interface, you’ll have the ability to specifically tailor this theme to your unique needs. This includes the ability to add custom testimonial widgets from your customers, but also the logos of brands that you’re working with.
Furthermore, to help you get the best exposure for your business – you can customize a separate section that includes a contact form, but also a Google Maps widget so your future customers know where to look if they decide to sign up for your services.
Beauty salons and spa parlors have many “sub-niches”. You know, maybe you’re specialized in hairdressing or perhaps a particular massage style. Whatever your specialty is, a WordPress theme tailored to this niche should give you the tools to talk about your expertise in an in-depth manner. And that’s precisely what the Spa Lab theme is trying to do.
Notable elements for this theme include Parallax which gives a nice and modern feel to your website. But also has elements like content section animations, which will bring your designs to life. And you’ll particularly enjoy the bold navigation section. The use of a dynamic color scheme really helps to bring attention to the overall feel of the website.
I think in some cases, a thing that helps to bring out your design is also the distinction of your personal brand. If you know your values well, a design can help you present those values through visual elements. Which is one of the things that the Léonie theme is trying to do – a creative WordPress theme for nail and beauty salon owners.
The well-polished homepage presentation is complemented with various modern effects. Such as waterfall images, transition animations, and exceptional choice of typography. And you can easily add a video preview of your salon, too!
Naturally, you will want to also add a separate section to display your treatment types and their respective prices. As it happens, the Léonie has a custom-built widget just for this purpose. So, it will be easier for your customers to understand the full repertoire of services that you’re providing.
The team at Design Themes has a fairly keen eye for things that look good on first impression. And in the case of Beaux – a cosmetics/beauty theme – it’s hard to overlook the professional touch added by their designers. The fluidity of large-scale images combined with service sections is what makes this theme stand out.
In saying that, for a theme like this – you’ll definitely want to hire a professional photographer to help you capture the best photos of your salon. This is due to the fact that the design structure is so rich, that a poor-quality image might just ruin the whole thing. But, then again, most of your competitors are already taking their photos with the help of professionals, so it only makes sense that you do as well.
So far, many of the beauty themes we’ve looked at have taken a more fluid design approach. This means the design flows throughout various sections without a clear design separation. It’s not a bad thing inherently, it’s just that some people prefer themes to be more modular. Which is how the Chérie theme is structured.
The design approach is modular in the sense that each section is divided through the use of various colors. But, as far as the features of those sections go – I think you’re in for a treat.
I particularly love the “Service Menu” section right below the hero section. In this once, you can add various services that you provide (Nails, Makeup, Hair, etc.) and add a short description about your expertise in that area.
If you like or plan to – there’s an option to integrate your Chérie website with WooCommerce.
A feature often overlooked in premium themes is that many of them offer multiple demo layouts. Which is the case with the Iva theme. This theme emanates a clean yet versatile structure, giving you quite a lot of room to talk about not only your services but also your journey as a wellness specialist.
In addition to multiple designs, this theme also comes with plugins such as Slider Revolution, the Unyson framework, Contact Form 7, and WooCommerce. Mind you, a lot of these plugins would be an additional investment, but because they are in-built into the Iva theme; there’s no additional cost to you.
The transparent-like approach to the design in this theme is targeted toward established brands. More than a theme to talk about your services, it is a perfect blend of themes to highlight your brand as the leader in a specific self-care field.
You also have the option to open up your own personal online store. And whether it services you wish to sell or beauty products – Passim is optimized for all use cases.
Check out the demo to get a feel for this sleek theme. And, you won’t want to miss out on the full list of features either. They’re packed with shortcodes and icon modules that will give you that final edge over your competition.
The Parris theme might not have multiple demo layouts on offer, but it certainly won’t be a problem because it works well with the Elementor Page Builder plugin. With this plugin, you can take the already-exceptional design and begin adding your own style to it.
But even if you took the theme at face value as it is – it’s still a fantastic design to help bring out the best about your beauty business. The main features of this theme are delegated towards the use of photography and large sections. So, a wonderful choice for businesses who want to convey a professional stance.
A particular design feature implemented in modern projects is that web page content appears as the user scrolls into it. In other words, this effect creates a more refined user experience. This is also one of the effects that the Cosma theme implements.
It might be a small detail in the bigger picture, but it does have its uses in presenting yourself as a professional brand. As for other features of this theme, it’s quite flexible. It does seem to have a stronger focus on helping you sell products rather than services. But I don’t see why you couldn’t repurpose this for a specific type of wellness business you’re running.
If you like the overall design, I’d say take the leap of faith and commit to it. Since this theme works with Elementor, you can go all out in editing and making personal changes to it.
Looking for a pixel-perfect theme for your nail & beauty salon? Atura is designed from the ground up to reflect the quintessential necessities of such businesses. With stunning website effects and transitional animations, it is a one-of-a-kind theme to take your business to the next level. And you even have a choice of several pre-made demo layouts – providing numerous variations in design choices.
The theme features a custom admin interface where you can change practically everything. It’s also automatically updated, so in case of a security issue – you can rest assured that your theme will be protected from any misbehavior. And lastly, you don’t need to know any programming to work with the Atura theme. Everything is customized so that it can be edited from the admin dashboard.
With thousands of active wellness sites using the Jacqueline theme – you can rest assured this particular choice covers all imaginable avenues for concern. To start things off, you can pick and choose from six unique designs. And, on top of that, you have the option to mix these designs together to achieve a layout that you’re truly satisfied with.
This is further complemented with the in-built support for Elementor. Elementor is probably the most used page-building solution in WordPress and trivializes the need to write code in order to design a homepage you can be happy about.
Iniya from BuddhaThemes is a prime choice for beauty stores, cosmetics experts, boutique center owners, artists, and anyone specializing in the beauty business. This design is thoughtfully crafted to reflect the best elements and sections that make up popular beauty business websites. It’s also extremely well documented, letting you dive deep into the inner workings of this theme.
The more you know, the more ability you have to add or remove features that aren’t of particular interest to you. Overall, the Iniya theme does a fantastic job of mixing together various design ideologies. The typography helps to tie together the broader picture, letting your customers find the information they need at a rapid pace.
Visualmodo has quite a track record in building WordPress themes. And if we take a closer look at Salon – it’s more of a culmination of their web design experience than it is a statement of a particular approach. This hand-built theme is going to be an exceptional pick for wellness centers, beauty salons, and any business specializing in providing healthcare services.
Almost all design elements in this theme have multiple design variations. And, you can go ahead and make custom additions by using a practical drag & drop interface. Furthermore, all of the demo websites provided by Visualmodo can be imported with a 1-click approach. Just click import and your site will be ready in a matter of minutes.
From thereon, you can start adding your services, customizing bookings information, and anything else that’s relevant to the type of business you’re going to be using this theme for.
So, while a lot of themes in this collection are focused on beauty sites, there is one area we didn’t explore that much. And that area is coaching, personal trainers, and personal wellness experts. As such, if you fall under this category – we wanted to include the Kathy theme just for you. It’s a superb theme that is intended to be used by individuals who aren’t running a full-scale business just yet.
With this theme, you can not only talk about yourself and who you are but also what you have to offer. There’s room for sales pages, testimonials, blog posts, and everything else that would be relevant to making sure your future customers understand what you’re all about.
Would you believe that the Aqua theme has been around since 2015? Well, don’t fret. The team at JWS Themes has kept this beauty updated frequently. And the most recent update was in March 2022.
During this time, thousands of businesses have chosen Aqua as their choice for a spa and beauty theme. It is crafted to be suitable for wellness centers that are run by multiple people. In other words, with this theme, you can put your wellness experts in the spotlight through various widgets and content sections.
Above all, the clean and minimal structure is something to appreciate. While everyone loves a bit of flash in their design, sometimes keeping things simple is the way to go. And as always, a theme like this provides a multitude of solutions for making your own customizations.
You’ve made it to the very end! I do hope that at least one of these themes will be the next home for your beauty services business. Overall, I’d say that a lot of the designs listed here do hit the mark on being both modern, but also flexible to work with. And, best of all, many of these themes actually give you additional plugins and tools at no extra cost. That’s yet another reason to love WordPress developers!
If you struggle to make a decision, my last piece of advice would be to check out what other beauty salons are doing. Maybe even your competitors. It doesn’t hurt to take a peek at their design and see if some of it resonates with your personal needs. You can go as far as looking at designs not only from WordPress sites, but also from the likes of Shopify, Wix, and many other popular eCommerce services.