Are you looking to start a new eCommerce store using the WooCommerce solution for WordPress?
Chances are, you might also be looking to do a redesign of your existing store. Whatever the case, this article is all about exploring the best free WooCommerce themes you can get your hands on.
As theme developers ourselves, we know how much effort people put into making the correct choice.
Not only do you have to consider personal preference, but also the design elements that will work the best with your type of online store. And to simplify this process, we can begin by understanding the trends that are shaping the current eCommerce landscape.
The current web design trends for eCommerce stores
In order to create the best possible collection for these WooCommerce themes, we have to take into consideration a select few factors. Specifically, by following the current trends in eCommerce design – we are able to selectively pick and choose themes that implement these trends.
Unlike in the late 2010s – the current landscape of eCommerce design trends revolves around 3 main principles. And those principles are simplicity, creativity, and performance. Simple designs do well because they avoid putting unnecessary strain on the visitors’ thinking process. And creativity can be understood as the use of custom-made design elements. Little things like marker effects and other directional hints that drive visitors toward their desired product page.
And performance in this context is the performance of your website. Not only is it a ranking factor for Google Search, but slow-loading eCommerce stores can lose up to 50% of potential customers. So, taking that into consideration – our selection of WooCommerce themes has been selected for optimal page speed, but also to have a variety of modern design trends at your disposal.
The Customify theme is trusted by more than 50,000 WordPress websites. And, it is particularly popular with WooCommerce stores because of its flexibility. The Customify theme gives you an extended list of features and tools to do your own site customizations. And while being somewhat of a page builder theme itself – Customify works well with plugins like Elementor, Beaver Builder, and many others.
As for why people love using Customify – there are a lot of ways to look at it. First of all, it’s a lightweight theme with a strong focus on clean structure. This ensures your eCommerce store will be lightning-fast, but still retain all the customization possibilities.
You also get to play around with in-built features like a custom Header & Footer builder. This feature lets you go all out on making sure that new customers can quickly access your most important product pages.
The pre-built Outfit demo style is the perfect design for apparel stores, but can easily be customized to be also used with electronics and similar store types. Since the theme is so customizable, the only limit is your own creativity and how much you wish to optimize an already great design.
One of the current trends in eCommerce store design is simplicity. The less the customer has to navigate towards a product page, the sooner they can checkout. And this is also the case with the Zakra theme, which under the hood boasts a ton of great features. But on the surface, the design maintains a clean structure and delivers an easy-to-navigate experience for your store visitors.
Because it is a multi-purpose theme – it’s possible to use it in practically any kind of store type. Whether you’re selling clothing or specializing in grocery products – Zakra implements dozens of demo layouts to get you started. Furthermore, you will also be able to extend your WooCommerce store with additional page designs included in this theme. Such as a blog, directories, customer lists, and more!
If you’re not looking to do much of the design work yourself, a theme like Botiga might just be up your alley. It comes packed with layout variations that you can change with a single click. Particularly, this theme provides a lot of ways for you to display your products. Be it using card layouts, or implementing a grid structure.
You can then take your favorite style and apply it to your entire store. Which includes areas like related products, popular products, and more. Additionally, you can choose from a custom Checkout page design. In fact, you probably want to A/B test various checkout styles to find the one that is converting the most for the type of products you’re selling.
And while the theme does have so much to offer, it manages to keep things simple. As you recall simplicity is one of the current trends in eCommerce design.
Well, one way to go about things is to use the official theme from the people who built WooCommerce in the first place. The Storefront theme is no stranger to people who run their online stores using WordPress.
One of the upsides of using a theme like Storefront is compatibility. Because it is maintained by the same people who build the official plugin, you never need to worry about something breaking because it isn’t properly implemented. All the while, the Storefront theme brings out all the modern features and tools that are necessary for eCommerce sites.
Those features include mobile-friendly design, an extensive customizations panel, and full compliance with the latest accessibility standards. It might look barebone for people with greater taste, but this is a theme that continues to make online store owners happy.
eCommerce stores come in all shapes and sizes. And in the case of the Own Shop theme – this is a brilliant choice for established brands who are dealing with thousands of products in their catalog. It’s a superbly well-executed design style that flows together effortlessly. The attention to detail in this theme is unparalleled as far as large online stores go.
On the header, you have both a search bar, but also a dedicated navigation menu for your product categories. This is complemented by a large hero introduction which you can use to promote your latest product collection. And right after that, you have the option to add your most popular categories. Making it easier for customers to find their way toward products that interest them.
If you feel like a minimalistic design approach is your forte, check out the Shopstar theme. It might not have all the bells and whistles of truly outstanding designs, but it certainly manages to capture the essence of online shopping. Store sections are kept to a bare minimum, letting you emphasize your products through the use of imagery.
The theme does have a blog design added to it as well, which will ensure you can post not only the latest news but also updates on new product arrivals. More importantly, thanks to integrated demo content – you can launch your shop in minutes by importing the pre-made design.
A lot of the theme developers make their money by developing themes and then upselling a “pro” version of that theme. Fortunately, there are brands like ThemeHunk who are able to provide for the WordPress community not only a free theme but also build it in multiple variations.
In this case, the Open Shop theme comes with pre-built designs for vegetable and fruit shops, cosmetic and beauty shops, and fashion outlets. Each theme has a set of custom variations, but overall – each theme maintains a structure that’s perfect for large-scale brands.
With a theme like Open Shop you can list out thousands of products in various categories. And, still, maintain a user experience that makes it easy for customers to find the products they need.
If you’re familiar with Bootstrap – this theme will feel right at home. The eCommerce Plus theme is focused heavily on WooCommerce sites with a large catalog of products. And, as such, it adds design features that make it easy to navigate through store sections. But, also, to help you emphasize special deals and noteworthy sales that you’re offering.
Unique features to this theme include a floating “Add to Cart” button, which will stick to the sidebar area even when the customer is scrolling down the page. Additionally, you can do product comparisons with a custom-built widget. This can really help increase your conversion rates by giving customers an idea of how a certain product is better than that of the competition.
It’s fair to say that the design features aren’t always the sole reason for making a sale. In terms of shopping online, the thing that will entice customers the most is the photography you use. Which is kind of the foundation of the Gutenshop theme. The design is relatively simple but does emphasize the use of product images that tie together the rest of the design.
This is further amplified by the design of product pages. Once again, the focus is on images, where you can add up to 5 different images for each product. As such, a theme like this is an ideal choice for businesses that sell fashion clothing, shoes, and other products that require visual examination.
Well, credit where it’s due. GLThemes certainly got it right by calling this theme “Elegant Shop”. The first impressions are really good, and the name lives up to all the expectations you may have. The professional look will suit both established brands, but also up and coming eCommerce business owners who wish to present themselves in as serious of a manner as possible. And that’s not all.
With this theme, you can easily highlight your best products in multiple ways. One of which is a customized navigation bar that customers can click on to switch between categories. This allows you to list a good amount of products on the homepage, without needing to make it feel like it is filled to the brim.
You can also add widgets that showcase your trending, best-selling, and top-rated products. Each listing can be modified to include a special price, and the old price will be grayed out. This is a tactic particularly effective for emptying your shelves off of products that haven’t sold all that well in the past.
Veggo Shop is probably the least known theme in this entire list. Not because it’s not good, but because it has only recently been released. And since a lot of eCommerce stores do tend to sell food products – we thought we’d give you the option. Rather than building everything yourself, a theme like this can serve as a boilerplate foundation for what you wish to build in the future.
The creative use of colors and content elements really puts this design in a league of its own. On product pages, you can add full-scale parallax photos to make a statement about the products you sell. And the smooth scrolling feature will make it easier for customers to quickly find the little details.
If you love a clean interface with a pinch of modernism – you’ll enjoy what Selleradise has to offer. It’s a new kind of eCommerce theme for WooCommerce users that implements the most advanced features of the Gutenberg Editor. The core principle in this theme is the use of a full-width layout in combination with large elements. Those elements include images, text, and navigation features.
It’s also customized to include support for some of the most popular WordPress plugins. For example, this theme works with Elementor, Mailchimp for WordPress, YITH Wishlist, Multi-step Checkout, and WPML for all your translation needs. Last but not least, almost all features in this theme come with a custom dashboard for customization.
The Astra theme is an all-time WordPress classic. It’s a theme that rose to popularity thanks to its easy-to-use interface. And, in recent years has managed to really attract a large following. Because the theme is multi-purpose – it can be adapted to practically any scenario you desire. Most commonly, it’s used for portfolio sites and business landing pages.
But the team at Brainstorm Force has done a lot of work to also provide a selection of WooCommerce templates. These templates are ideal to use for eCommerce stores that are just starting up. And, as your business grows and you’re able to scale things – the Astra theme will provide you with additional tools to further improve the user experience for your customers.
Building an online store with the Rife theme will take you a handful of minutes. From start to finish, this theme is optimized to include automated steps that will have you selling products the very same day. Apollo13Themes have a notorious reputation for putting in a lot of finishing touches to their designs. And that is definitely the case for this particular design.
Some interesting features in this theme include a typewriter effect for your header introduction. You also can lock your site into One Page mode where all your products are listed only on the homepage. You can list out products in multiple formats, including practical lists but also in a grid layout. Typography can be managed through Google Fonts, which gives you access to hundreds of custom font variations.
With a little over 20,000 WooCommerce stores using the Woostify theme – it’s safe to say you’re going to be in good hands. This is one of those templates that keep things simple. There are no overly flashy background images to distract your customers. Instead, the design is structured through little tidbits like notifications for upcoming sales, or whenever a product is sold out.
In terms of the overall goal for this theme. It’s as though this theme is intended for businesses that sell niche products. As such, you can use the homepage not only as a means to list your products, but also to outline important information about your business. For example, if you’re selling a niche product – it helps to know that you have a dedicated support team readily available. In the Woostify theme, you have multiple options to display information on how potential customers can reach you.
It can be quite overwhelming to have so many creative designs at your disposal. That is typically the case with any kind of project where the design plays a significant role.
But, I do believe that if you have some idea of what you want to build, or what you wish your store to look like – finding the right theme won’t be all that difficult. It’s safe to say that these are some of the best designs you can get your hands on, at least as far as free themes go.
Last but not least, you have the freedom to use these themes with Gutenberg block plugins, but also all the major page builders that WordPress developers provide. Putting all that together, the amount of design flexibility that can be achieved is incredibly high.